Strategic online marketing involves the coordinated and aligned use of internet communications, online marketing methods and web-based tools to achieve strategic business objectives such as lead generation, market penetration and revenue growth. These 5 commandments will help you focus your small business resources and deploy them in the most inexpensive approach to achieve your intended results while minimizing waste of time, money, and effort.
Listed here are the 5 commandments of strategic internet marketing:
1. Be Like Obama, Be Strategic
During Barack Obama’s historic run for your office of President of The United States, his campaign masterfully selected a core strategic message and stuck into it. From his speeches, to the title on the lectern, or higher towards the wording and color scheme from the campaign websites, everything was made to reinforce the central message in the campaign, which had been “Change we can believe in.”
While many competitors like John McCain vacillated between being the “experience” candidate and also the “maverick” candidate, Barack Obama’s team kept his positioning constant.
The big scale integrated planning reflected by that presidential campaign is worth emulating for virtually any strategic marketing campaign. You need to identify the core value proposition and persona you wish to give to the market, then integrate that message through every online marketing channel or platform which you use. Fight the temptation to fall in love with the tools as opposed to your larger strategy.
2. Possess A Take Or Get Hung Up On
Certainly one of the best shows on sports radio includes a host who threatens to hang up prematurely on people who do not “possess a take” — his method of saying they do not have a point.
To leverage the net for your business, you have to establish a content curriculum. Whether you plan to produce an authority content website, or perhaps you intend to engage actively on social networking platforms, you should be willing to communicate authoritatively on concerns that are relevant and important to your target marketplace or audience. Either that, or else you must expect to be very entertaining.
3. Attract, Capture, Engage then sell
Just having knowledge of your line of economic is not really enough. You need to deliver your content into systems that can draw website traffic to you. One of my favorite ways to achieve this is via Search engine optimized content sites.
After attracting website visitors, you should have a means to capture their information so that you can stay in contact with them. Having a simple email capture form is important-have for each strategic internet marketing effort. Your chances of generating any clients from the internet diminish greatly for those who have no chance to capture web visitor information.
Engagement in this particular context, means maintaining constant communication. Whether you utilize videos, tele-seminars or email newsletters, frequently making contact with prospects, clients and referral centers is necessary for gaining maximum leverage from all your online efforts.
Once you have built trust this way, don’t be afraid to promote. Let them know what valuable products or services you have for them. Always do this within the conversational context you have already established.
4. Multiply Yourself With Partners and Affiliates
Probably the most efficient ways to accelerate your success on the internet is to recruit affiliates or higher level partners (often known as “super affiliates”) to spread the word about you, your product or service or maybe your services.
You can accomplish this by creating informational products with high enough profit margins that you can present an incentive to affiliates who successfully sell your product or service. When coupled with an inventory-building effort, this powerful strategy can help you recruit and retain affiliates that have a “self-interested” motive for marketing your services and products.
5. Syndicate Yourself
The net does this type of good job of fragmenting your prospects that you should possess a presence in as numerous platforms and websites as possible. This can be particularly true of social media marketing efforts. One of the best methods to leverage the net for business growth is to syndicate your content such that your content is reproduced automatically (and shared by other web publishers) any time you publish content online.
One excellent method of doing this really is through publishing articles to article submission sites like EzineArticles.com (where email newsletter publishers can locate them for reprinting), and syndicating your videos through tools like Video syndication tools like TubeMogul.
The internet is really a paradise to get a bootstrapping entrepreneur. A bootstrapper is definitely an entrepreneur who finds methods to achieve business objectives without turning to conventional borrowing or selling off chunks of the equity to investors.
Opt to extract maximum leverage for your business of all the free tools and platforms available today online. Powerful (and free) platforms like YouTube and Facebook offer you numerous options to get the marketing message out. Other tools like TubeMogul.com, Ping.fm, and OnlyWire.com can help you syndicate your content to a lot of different websites rnkgqw once.
You can also leverage the web for connecting yourself or perhaps your associates with powerful players within your industry or with potential strategic partners.
My advice to you personally is you read and re-read these 5 commandments, and then think carefully regarding how you can apply those to your strategic internet marketing plan to obtain more leads, make more sales, gain influence and improve your profits.